You already know that creating original content and articles is a great way to build links, but what you may not have heard of is a relatively new SEO trend called video article marketing. The concept is simple; you create a short video highlighting the main points of an existing article and then submit it to video social sites, like YouTube. There are many of these types of videos out there, and the trick is to make them informative and memorable.
Creating a video article requires an existing article, a microphone, and recording software. Choose an article that can be easily broken down into bullet points and create a draft that can serve as your script. If you have time and the know-how, you can create slides in PowerPoint and download free video editing software and then create a video that consists of the slides and your voice reading the article. You can also use a camcorder or a USB camera or even your own webcam.
Keep the information on each slide short and to the point. The idea is not to read the entire article out loud, but rather, to summarize the main points and the basic idea. This gives you a chance to invite viewers to read more about the topic by visiting the website that you are trying to promote. If you don't like the idea of using slides, you can always just have yourself, or someone else talk about the article and the topic on camera. Some of the most successful video articles on YouTube are more like slide shows with content and music. There is a lot of room for creativity.
It is clear that if you want to expand on the basic idea of video articles, there are many options. you can always add music, graphics, and real people to the video. Humor is very effective, and many viral videos currently circulating on YouTube rely on offbeat, unique approaches and memorable characters. If a skit, music video, or other type of video would work for your article, don't be afraid to try it out.
Video articles are catching on and growing in popularity, and as more people begin to use them, there will likely be an increase in the number of video sharing sites. YouTube is still the best one to use for now, however. Creating an account is free and the upload process is simple. If you're ready to move on beyond traditional articles and link building strategies, video article marketing may be for you.
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