Picking out promotional gifts for tradeshows, direct mail campaigns, customer rewards program and other purposes isn’t as easy as it sounds. Thanks to literally hundreds of different promotional ideas that are readily available and customisable, making the final selection can be more than difficult.
If making the right choice for a business or organisation and its audience is an absolute must, these tips can help with the selection of promotional gifts:
* Start out by setting the budget – Promotional ideas can be as simplistic or as elaborate as one might choose. To make sure expenditures don’t get out of control, we highly recommend companies set reasonable budgets for projects before they dive into making selections. Promotional gifts don’t necessarily have to cost a fortune to be effective. Whilst expensive presents might make customers go gaga, they are as apt to appreciate items that fall well within a company’s budget.
* Making sure to understand the audience – Pay very close attention to the company or organisation in question’s demographics. Selecting the right items for the audience is essential for a promotional advertising campaign’s success. Promotional toys, for example, can work wonders for some companies or products, but for others the impact might not be there.
* Take the time to define the purpose – It can be extremely important to define the purpose of a promotional gift campaign before trying to select items. If, for example, an electric company wants to stress conservation, giving out plug-in, high-tech items might not be the best choice. Solar powered promotional devices, however, could send just the right message.
* Make sure the message is clear – Promotional gifts that are meant to work as part of an advertising campaign should have a clearly defined message. The promotional items selected should add to that message. Giving out reading lamps to promote a book store or literacy program makes a tremendous amount of sense. Putting a stop smoking campaign logo on a lighter, however, might fall flat.
* Get creative – Whilst tried and tested promotional gift items like clothing, pens, pencils and water bottles can work wonders, it’s okay to think outside the box, too. It is often very clever items that get the most notice. Customised label wines, for example, can work beautifully for promoting a fundraising gala. T-shirts with very hip and trendy messages can capture attention every time they are worn.
* Explore the options carefully – Before jumping at the first promotional gift idea that jumps out, make sure to fully explore all the options available that meet personal criteria. When promotional items are well thought out, they can be incredibly effective advertising tools.
Selecting promotional gifts is not as simple as it might seem. With so many choices and customisation options available, it is important to step back and really examine the possibilities and the messages they send before making a final pick. When time and thought goes into the selection, promotional gifts will not only be appreciated by recipients, but they can also cast a company, product or organisation in a very good light.
Creative Promotions is Australia’s leading provider of high-performance promotional products, complete print management, and warehousing services. For more information, please visit Promotional Products.
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