Tips On Choosing Color For Your Web Site

With all the effort put forth during the design process of a web site, whether it be content graphics or usability, many people seem to forget about choosing the appropriate color scheme. The underlying characteristics of colors can express a great deal about a company’s goals, attitudes and beliefs as well as their overall message. The color of your web site defines the mood and evokes certain emotions from visitors. Those emotions can vary based on personal preference.

Marketing experts have said “Color inspires energizes builds recognition. It excites the eye, conveys a feeling, and impacts every corner of our world. Choosing the right color can mean the difference between your product's success and failure.” Color affects people in many way psychologically. They can stimulate different characteristics in our personalities and behaviors. They can make people angry, sad, happy or excited.

The colors of your web site will have a psychological impact on visitors. It is up to you to decide what kind of impact you are aiming for. Here are some basic colors and the emotions they are associated with.

BLACK is associated with seriousness, darkness, mystery, secrecy.

BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.

BROWN is associated with earth, nature, tribal, primitive, simplicity

GREEN is associated with money, nature, animals, health, healing, life, harmony. GREY is associated with neutrality, indifference, reserved.

ORANGE is associated with comfort, creativity, celebration, fun, youth, and affordability.

PINK is associated with softness, sweetness, innocence, youthfulness, tenderness. PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.

WHITE is associated with innocence, purity, cleanliness, simplicity.

YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.

Warm colors tend to be considered reds, oranges and shades of yellow. Cooler colors are shades of green blue and purple. Neutral colors are black, white, grey and brown.

These are just a few basic tips on how to properly choose a color scheme for your web site. More research and professional help is advised in order to avoid making mistakes. But one thing to remember is how important color is to web design.

By: Kurt Eyman

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About the Author: Kurt is the Public Relations Manager for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing for businesses so they can get and keep more customers. Visit www.sitebuilderpros.com to see how their proven online marketing services can increase your customer loyalty & overall sales.