Here are some tips you should know before you're ready to find and recruit new affiliates.
You can develop your own email list or newsletter. Your own email list is a good place to start looking for affiliates. You should make clear who are interested in your business and work out a email list for them. Sending them useful information is a good way to earn their trust. in this way, you may turn them into loyal affiliates.
You should send email your prospect customers one by one. It is time-consuming but helpful. If your emails are favorable, they will work well. But you should avoid the case that your customers see your emails ad junk mails. In a word, you should send them the useful information. For example, if you want an affiliate to promote your product, explain where the affiliate could promote it on his/her site.
You should make clear the benefits of your affiliate program. The affiliates will not join you if there are no obvious benefits. If it's a downloadable product, give the affiliate a link to a review copy.
You can take part in forums in your industry. You should respond helpfully to questions from the members of the forum. Tread carefully on affiliate forums. Every move you make online either builds your reputation or helps wreck it.
You can build partnership with people who are in your industry but are not direct competitors. You can build a win-win situation with them. You persuade them to promote your affiliate program while you promote their affiliate program.
Placing advertisements in positions where affiliates are likely to see them is helpful. Affiliate forums, newsletters, blogs and directories are among these positions.