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Tips In Writing Subject And Image Usage In Email Marketing
1. Not to use the word “free” As “free” is often considered to be a spam keyword. Most email servers filter emails that contain spam keywords in their subject line and the emails are most likely to be marked as JUNK/SPAM. 2. Don’t just write Newsletter #1, #2, #3 If you email your newsletters to customer, don’t just write subject line as “Newsletter #1 or “Newsletter #2. The open rate will gradually drop as it doesn’t encourage the recipient to open it. You should provide a descriptive subject lines instead. For example, you can pick the title of the main article in your newsletter as subject. 3. Don’t use capitals or exclamation marks It should not be in all capital letters, or contain exclamation marks. 4. Keep it short Try and keep to around 50 characters including spaces. Most popular email readers don’t display more characters than this. Have a attractive email subject is an important steps for the success of email marketing. People also like to use image in marketing email. However, if you mis-use image in your email may bring adverse effects to your marketing events. Here're few tips about eh usage of image in marketing email. 1. Keep Images Light No matter you embeded the image into email or make a url reference to your web site, you should keep the image size smaller. It is important as nobody will wait for 10 or 20 seconds to load the image. Most graphics software provides optimization tool to compress and reduce the image size and make the image visually indifferent. 2. Use Fewer Images More images embedded to the email not only give additional load to the server, but also recipients take longer time to load the email. You should try to use one image only in the email. 3. Take care on Image Size There are different resolutions for different PC and monitor. But you should also take care about the email client, as recipient most likely read your message in the preview windows of the email client. You should not assume the message will be displayed in full screen by default. 4. Alternative Plain Text Don’t simply post a single image in your email. As the image may be blocked by the email software, you should provide a short message as alternative. If the image is blocked, your message can still show up to the recipient. 5. Don’t Use Animated Image In some email clients, especially on mobile device, the animated gif cannot be completely rendered. It may only show the first frame of the image. You are advised to use other technique to catch the reader’s attention. Article Directory: http://www.articledashboard.com Isaac Chu is Project Director of Evinco Solutions Limited. Evinco provides innovative business software, include RoboMail Email Marketing Software, EasyBilling invoicing software, and cheque printing software. Visit: www.evinco-software.com |
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