Getting bogged down in the nuts and bolts of starting a business tends to bore many people so much they lose their enthusiasm for the whole thing. While a business plan is important, spending a day focused a small part of it will help you get started.
Firstly work out what your strengths are as opposed to your competitions weaknesses. Once you've figured this out, you'll be in a good position to identify your own unique selling proposition (USP). This is something you can offer, that the competition does not. It could be same day service or 24-hour on call. Knowing this will give you the key for all your marketing.
Marketing is important. It doesn't matter if you have the best product in the world; unless your customers hear about it, they won't be beating a path to your door. Your USP needs to be the first and foremost thing that your customers know about you. Marketing costs money, so finding the wisest and most cost-efficient way to market your product is imperative.
Don't wait until everything is perfect - because it never will be. Simply make sure that your service is excellent and buying from you is easy, then get in and do it.
