Title Tag Optimization- The Cheapest Way To Generate Quality Traffic
Search engine optimization is the lifeline of online business which otherwise would face failure miserably. Title tags, which are present on the top left hand side of your web page are HTML documents which describe the content of web page to the search engine as well as visitors. They are the most important on site or on page factor in website optimization. Moreover being the first attribute to be read by the visitors it enhances the search engine ranking of your website. Keeping in mind the importance of title tags, its optimization should be done very carefully. Title tag optimization basically tells about the uniqueness of the title tag. Certain factors if kept in mind during title tag optimization could give you an edge over your competitors.
1. Title tag optimization
• Research & analysis of keywords- By the use of Google Ad words keyword tool you could make a research of the keywords which drive targeted traffic to your site which further convert to potential customers.
• Relevance of keywords- The most targeted or relevant keyword should be placed in the beginning followed by the next one so that they get better ranked in the search engine.
• Title tag length- The title tag should not be more than seventy characters because the search engine indexes only till seventy characters while rest of the characters are truncated.
• Use of separator- Space, dash, bars should be made use of so that the keyword phrase may be demarcated from the company name which in turn would enhance the search engine ranking.
• Format of the title tag- Instead of using all caps or all lower case it is suggested to use first letter of every word as capital.
• Avoid repetition- Every web page should have a different & a unique title tag. The keyword phrases used should have relevance with the page.
2. Importance of title tag optimization
• Being the part of a website it influences the search engine ranking to a great extent.
• If the title tags are written keeping in mind both the visitors & search engines it is destined to gain short as well as long term traffic.
• The visitors are in search of information & if the title tag is attractive & informative it surely would convince the visitors to click on your site.
