Tommy Walsh Helps Launch Direct Line’s First Commercial Van Insurance Tv Campaign
Tommy, a tradesman and small business owner prior to TV fame, is seen as the perfect straight talking, no-nonsense face for the product which is aimed at the small business sector.
Two adverts have been developed, a thirty second and a ten second version. Both focus on a simple yet effective ‘creative’ of Tommy and a van in a white infinity studio. The TV campaign will also be supported by radio, press, direct mail and online.
Chris Bottle, Head of Marketing at Direct Line for Business says;
“Many small businesses see arranging their van insurance as a hassle, but if they come to Direct Line they cut out the middleman and can benefit from one of the best value products on the market.
“This campaign complements other recent Direct Line activity for motor, home, pet, travel and life insurance products and reinforces the message that by coming to us direct we can give you savings”
Campaign Facts:
The campaign launches on February 16th and was created by Geronimo. Mediacom is the media buying agency for the campaign.
Direct Line is currently offering new customers 12 months van insurance for the price of 10.*
For more information on the features of Direct Line’s products, please visit DirectLine dot com
Notes to Editors:
New customers only. Cannot be used in conjunction with any other offer. Expires 30.04.09.
Hi-res images can be requested via the following contact details:
For more information contact:
Simon Henrick
Direct Line Press office
0208 313 5965
07833 166717
Email: Simon.henrick at rbs.co.uk
Direct Line for Business
Launched in 2007 Direct Line for Business provides a range of insurance products for the small business sector direct by phone or on-line.
Direct Line for Business is part of RBS Insurance, the second largest general insurer in the UK and is wholly owned by the Royal Bank of Scotland Group. Customers can find out more about Direct Line for Business products or get a quote by calling 0845 303 1760 or visiting DirectLine dot com
Direct Line Insurance plc is authorised and regulated by the Financial Services Authority. Registered office: 3 Edridge Road, Croydon, Surrey CR9 1AG. Registered in England and Wales no. 01810801. The Financial Services Authority's Register can be accessed through FSA dot gov dot uk/register
