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Top 3 Email List Marketing Mistakes To Avoid

Many who strive to use email list marketing to earn a consistent online income make unnecessary mistakes causing extreme frustration and disappointing results.

Here are top mistakes many online marketers make, mistakes you'd be smart to avoid.

1. Not doing adequate market research

Not knowing your audience will instantly disconnect you from those you wish to promote to. You won’t know who they are, what they want or what issues they are facing. Nose around forums and pay attention. Research to learn if the market will be profitable for you or not.

2. Getting distracted by each new technique that comes along

A “new” strategy or technique pops up every other day to grab your attention, promising to make things easier, faster. Staying with what’s tried and true will save you a lot of wasted time and energy.

3. Constantly sending promo-only emails

Never treat your list like bank machines. They’re subscribers who you have worked hard to acquire. You don’t want them hitting “delete” or “spam” when your email arrives. No one wants to be pitched to all the time.

4. Sending only 5 to 7 emails then stopping

Continue adding great information to your email content. Stay in frequent contact with your list, add a new message to your email campaign at least one a week. Start with your initial 5 or 7 and build from there. Soon subscribers will anticipate your emails, look forward to what you have to say.

5. Failing to drive consistent, automated traffic

Driving consistent, targeted traffic is absolute key to success. It’s easier to maintain consistent traffic flow when it’s automated. Automated traffic means long-term traffic. Stay clear of “trendy” traffic-generation methods. Many don’t last and the few do, you have work constantly to maintain.

When you avoid these top 5 email list marketing mistakes, your learning curve shortens and distractions are minimized. Focused effort makes way for faster income.

By: Mic Ambrose

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