Top 5: Emerging Trends In News

Who would have thought a book entitled, “I Can Has Cheezburger” would have sold 100,000 print copies? A compilation of pictures of cats with German-accented commentary might have been fun to check out between getting to work and actually working, but why such a blog would have such cross-platform success is what we’re going to talk about in this week’s Top 5. We found interesting news items and discuss how they fit into our Emerging Trends.

1. Redefining Icon

Selling 100,000 copies of your book is no easy task. But for Ben Huh it wasn’t so hard. From the Indie success of his blog, “I Can Has Cheezburger,” a site that posts German-accented commentary in pictures of cats, a book deal was a natural step. Susan Boyle, a middle-aged church patron, was unknown to many until she starred in a British TV talent show, “Britain’s Got Talent.” For most people that know her now, they probably didn’t tune into the TV show. Instead, she was catapulted into 5-minute stardom when that TV clip of her went digital. With nearly 30 million views and counting, her YouTube clip and the cross-platform success of Ben Huh’s cat commentary exemplifies the Redefining Icon trend by re-branding celebrity in the digital age.

2. Sensory Mashup

The Sensory Mashup trend is all about a fun, engaging experience. That might be why Apple scored 80% on customer satisfaction survey and PC scored a mere 58% to 66%. Apple has created a chasse for developers to create very interactive applications and software for its users. The iPhone uses its accelerometer and touch-screen technology to give users a Sensory Mashup experience that has non-users say, “Oh is that an iPhone?” Apple is waiting for PC’s to catch-up, but at that point, the next generation of Sensory Mashup technology will be wowing the consumers.

To see the rest of the top five emerging trends in the news, visit Sparxoo.com.

By: Sparxoo

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