Top 5 Ideas For Adding New Content To Your Website
1. Review your products
Letting your visitors add content for you is an easy way to keep your website fresh. Website giants such as Amazon allow customers to add their own reviews of their products which adds new content and also creates a community feel on the website. Ask your customers to give you feedback on products and then upload their comments or review your own products and reveal insightful and relevant details about what you sell. If you’re worried about the quality of the grammar for example then get an online copywriter or friend to double check the content before you upload it.
2. Interview people
Pick up the phone and ask your customers why they buy your products or ask your suppliers why they prefer to provide you with products. Interview your staff and find out what they like about working for you. Write up these conversations (with permission) and add them to your website under a ‘Customer of the Week’ or ‘What Our Staff Really Think About Us’ for example. This will provide insightful content for your website visitors and may throw up some new ideas or areas for improvement for you to consider.
3. Tell the press
If you have an amazing new product or if you’ve done something fabulous for a local charity then tell people. Local papers are always on the lookout for news stories for their business pages, so write up a press release (or ask an online copywriter to create one for you) and submit it to your paper and your website.
4. Make offline online
Many companies spend money on offline marketing such as leaflets, brochures and newsletters but don’t add these to their website. The next time you produce a new brochure for example ask an online copywriter to write a web-friendly version of the content and add it to your website. This will give you some great new content and ensure that your online marketing is as up to date as your offline marketing.
5. Competitions
There are plenty of people out there who love entering competitions online so don’t miss out on this traffic and add a competition page to your website. It doesn’t have to be a huge prize and it could even be your time that you give away such as a ‘one hour free consultation’. Competitions will naturally attract other sites to link to them and if you have a particularly crazy or exciting competition you can even generate some free publicity. Ask an online copywriter for advice on how to put a great competition page together so it includes keywords and is irresistible to your visitors.
There are so many ways to create new and relevant content to your website and for more ideas ask the online copywriters at Pure Ink Creative for ways to increase your website content.
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