Your opt in page is the first thing your visitors see when they arrive at your website. Imagine yourself owning a sandwich franchise and your opt in page is the same as your stall decor which is how your customer judge you when they first see your shop. Therefore it is very important for you to have a good opt in page that can attract your visitors to opt-in to your list.
Most people thinks that a good opt-in page is one which has great graphics and good sale copy, but the truth is simple opt-in page actually converts much better than a good looking but complicated one. Below are all the key factors you need to take note when setting up your opt-in page.
1) You need a strong and compelling title to attract the attention of your visitors to stay on to your website
2) You need a call to action statement to direct your visitors what to do
3) You need an opt-in form to collect their names and emails
4) You need an anti-spam statement to reassure them that their email will not be sold to anyone
5) You need a clean and short template: the length of your page should be such that your visitor do not have to scroll the page down to see the opt-in form and this can greatly increase the conversion of your opt-in page
6) You may add a FREE e-book or report for your visitors
I build all my opt-in page with these 6 factors in mind and all of them have a conversion rate of at least 70%.
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