Most DubLi business associates are searching for easy ways to increase their online exposure. Here are five compelling reasons why any DubLi member should consider writing articles to get their business off the ground.
1) Information source. Articles provide a way for you to display your proficiency in a given area. People are looking for proficient article writers to answer their questions and solve their problems. A content-rich article free from bias or sales hype accomplishes this.
2) Search Engine Optimization. The higher your sites can rank the greater your likelihood of attracting leads to your business. DubLi articles can rank in the first few pages of Google when searching for “DubLi” if they’re keyword-optimization and highly read. Stick to high Alexa ranked article directories such as Ezinearticles.com and Articlesbase.com and be sure to include your keyword phrase in the title, the tags, and a few times in the body.
3) Lead generation. Opening a potential business relationship with value is vital. So many online marketers fail to grasp this and mistakenly lead with their sales pitch. Writing articles can actually generate more leads since prospects are directed to your landing page or blog after reading your article.
4) Backlinking. For each one of my blog posts I write a similar but unique article which I post to three or four article directories. This is just one way I increase my one-way backlinks to, and therefore ranking, to my youtube videos and blog posts.
5) Branding. Writing DubLi articles can establish branding and authority by positioning you as an expert. Over time you’ll instill your name and pictures with your prospects the more your article writing increases. This sense of branding is often what attracts your leads to join you in DubLi.
You should now have a clearer understanding about why article marketing has proven to be invaluable to build a DubLi business. Keep these five reasons in mind the next time you embark on your next article marketing campaign.
