Top Ten Advantages Of An Ad Server

Ad servers are designed to help sell advertising on your website. This is a short list of the top ten advantages of using an ad server for your business.

Let’s Make Change – Ads can be rotational and with one place on the site, you have the flexibility to automatically rotate through your own advertisers as well as standard network such as Adsense or even affiliates.
Keep is Short and Simple (KISS) – To remove an ad and add a new ad you need only click and … go!
Take Control – You have the control and power to know when and where ads are display and you have the key to your own inventory!
Try and Try again – You can experiment with different option and measure the CTR.
Level your Expenses – Instead of hiring internally an entire team to support your ads and clients you can outsource the technical operation to an expert third party. You can then focus on just sales!
Report Everything Everywhere – Provide your clients with reports and statistics on each ad and visitors in as many ways and breakdowns and drilldowns as possible. The more options the better for the user.
Promote Inhouse – Through your ad server you can cross sell to promote your own additional products and services easily and effectively in the same spot as the client ads.
Sales Options – You can experiment with many models for pricing. These include, CPC (Cost-per-Click), CPA (Cost-per-Ad), CPM or even flat rates. You can charge differently for a flash and graphics, and different sizes.
Target your Market – You can offer your clients to target a very specific group of visitors based on country, time, city, or interests.

10. Automate the Customers – Each client can have their own accounts and control to view their own reports, and drill downs. You can even automate schedules of emails and reports to arrive in every location (email, fax, text) they desire.

MediaFane Articles is powered by Otlix Ad Server solutions for Publishers and Advertisers.

Otlix has been dedicated to optimizing the use of media since 2006. They provide media solutions as Ad Serving, Ad Delivery, Ads Rotation, Video Advertising and Ad Management tools. These tools can be used to simplify and better ad Campaigns, and they give you a comprehensive overview of all of your campaigns with their smart Analytics and Statistics system.

By: Naor

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