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Troubleshooting Seo

While working as an SEO Specialist in the Philippines , one of my task is to troubleshoot our clients website. When I say troubleshoot I mean troubleshooting the on-page and the off-page aspect of our clients website in an SEO Specialist view. Here are some tips for troubleshooting SEO.
1. HTML TAGS
*Make sure that all the HTML TAGS have the right values. The title tag must contain the words that you are targeting. The meta description must be appropriate and relevant to your web-page and like the title tag you description contain the target search term. The meta keywords must also be relevant and must also contain the target search terms that you want. The H1 tag must be present on your page as much as possible and also it must contain the target search term that you want.
2. WEBSITE STRUCTURE
*Make sure that your website is structured well. If you have a sub-page make sure that all sub-pages has a link gong to your homepage and make sure that as much as possible that the link is in-content.
3. THE 301 REDIRECT
*The 301 redirect is used to redirect web-pages and tell search engines that a web-page have moved permanently to the other web-page thus the other web-page inherits all the trait of the other one. We use this 301 redirect to consolidate the traffic and the rankings of a website between http://yoursite.com to http://www.yoursite.com.
4. BACKLINK COMPARISON
*One way to improve you websites ranking is to compare it to your top competitors website. You must look and analyze all the backlinks of you competitor. You must compare the amount of backlinks of your website to you competitors website. While doing this you will be able to see some of the websites where you competitors are listed and if possible for you to create a link on those you must create one for your own website.
I hope this information will help you guys in making you websites ranked in search engines. So long until my next post!
?-Peter John R. Caringal

By: Peter John Caringal

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