Url Shorteners – Reasons Why Affiliate Marketers Should Use It

There are lots of things you are required to do if you are operating affiliate marketing business. If you are a member of any online affiliate networks like Amazon, Click bank or other networks, you must have noticed that the link that includes your ID is very long and confusing. Given below are the three main reasons for which you would like to use URL shortener.

• The first reason is that you would like to make your ID more attractive and presentable. If you send your customers e-mails or websites with long links, it will look ugly and it may be possible that your customers avoid clicking on it. It is a general perception among people that long links are associated with sites that contains adult material or spyware.

• The second reason is that you would want to hide your unique ID within your own referral link. There may be some people who will try to replace your ID with their own ID to procure discounts on the products they purchase by their own referral link. Short URL will provide an extra layer of security and you will get your commission if someone purchases a product through your referral link.

• The third reason is that if you make use of twitter marketing, you might like to place the link on your twitter message. Twitter provides a very limited space of 140 characters to place anything on your tweets, by shortening your URL you would be able to place a link along with your message. If you have good relations with your customers and you want to recommend them some good products, you can make use of these services.

These services are available online for free. You can make good use of them to get more clicks on your links and hence, more profit. Sites which help in URL shortening are Bit.ly, Cli.gs, tinyURL.com, is.gd etc.

Twitter URL shortener is a new additional feature which helps its users to shorten their long URL with the help of twitter. The link ‘twt.tl’ enables URL shortening. One effective way to know the status and popularity of your business is to search for sites that offer URL shortener with tracking. URL shortener with tracking tracks the number of people who are visiting on your site and many other important things. These sites also provide the exact number of people who made use of the links which you send them. Hence, URL shortener with tracking is an important feature for online marketing.

Similarly, besides being the number one URL shortener service provider, Bit.ly also tracks the number of clicks on each shortened URL, and analyzes the data for how many people have clicked on the URL provided by you. It also shows clicks per country which enables you to know how popular your website is locally and globally. It also helps in knowing how many people have liked your website. There are options on the site which shows you this information on graphs or text which can help you to adjust your marketing strategies and hence, attract more customers.

By: Mark Wahlberg

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Siddhesh is the author of this article on Twittter URL Shortener. Find more information about Short URL here.