The main objective of PPC advertising is to convince web searchers that your website will offer the product that they are ready to buy at a better price or more easily than another advertiser. How do we do this? There are many ways to entice your customers, but I strongly suggest that you stick to tried and tested methods. Why try and reinvent the PPC wheel when PPC marketers have already found the profitable solutions.
1. Test your ads
Your ad groups should have more than one ad for each keyword that you are using in your campaigns. I always suggest a minimum of 3 ads per keyword. The PPC ads do not have to vary dramatically for each keyword but must be keyword rich and slightly different to your other PPC ads. Experiment with special offers, bonuses and marketing messages to attract buyers.
2. Use Multiple Landing pages
You have done the hard part by getting a potential buyer to click on your ad, do not waste the click by having poorly optimized landing pages. Put some thought into which page you will direct the buyer to. I often advise that if you are selling a particular product then link to the product page. There is nothing worse than a buyer clicking the back button because you have directed him to your home page and your product information is not there! People want speed of information, so direct them to exactly what they want to see.
The key to highly profitable campaigns is to absorb as much information from PPC experts as you can. There are stacks of free PPC courses and reviews available.
Luke is a pay per click (ppc) internet marketer. He spent 5 years perfecting his pay per click techniques before quitting his day job as an accountant.
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