Understanding The Big Question: What Is Lead Generation?
The most common issue that new marketers encounter is the question, "What is lead generation?" The reason they are frustrated with their business is the lack of understanding the big picture. Once you see how everything fits together, you will begin to realize the importance of each marketing method you take on.
Allow me to paint a picture for you. Imagine each marketing method you implement. This could be social media, article marketing, video marketing, pay-per-click, or classifieds. Whatever marketing method you want, picture a giant funnel that collects all your leads. Let's say you have two or three marketing methods. This doesn't mean add on more funnels, but rather a bigger funnel. This funnel brings all of your leads from every marketing method you use and focuses them into one area; your lead capture page.
How do you define a lead capture page? A lead capture page is a page that allows a prospect to fill out contact information. Once the information is filled out, they officially become a lead and are open to a possible sale.
Many times new marketers use a replicated site to capture leads which can seem very impersonal. These pages advertise the company and not the marketer. The prospect will usually move on quickly because the marketer has only delivered a sales pitch. How do you avoid an impresonal lead capture page? The answer is to customize your page and put your face on it. Making a video to tell the prospect who you are and separate yourself from the many marketers doing the same thing can make a significant impact in generating leads.
After you have captured your lead, you have to be able to nurture a relationship with that lead. Many times, marketers see a lead as money at the table. To an extent, that's true but leads can always sense when you're counting money at the table. Give your leads value and continue to solidify your relationship with them. The best way to do this is through an autoresponder.
An autoresponder is a system that allows you to send automated e-mails to all of your leads at scheduled periods. There is no way to grow your business if you're sending one hundred different e-mails a day. By creating a set of e-mails that are delivered to all your leads, you will be able to share any value in a few minutes.
Remember, there are numerous ways to market but only one sales funnel that captures all of your leads. The more marketing techniques you use, the larger the funnel. Implementing a customized page increases your chances of a lead, because it separates you from the thousands of marketers pitching the same business opportunity. Once you have your leads, you must develop a relationship with them to maintain a possible sale later. Finally, write a number of well written e-mails that will give your leads knowledge and keep them open to a possible sale and you will be able to elevate your business.
Lead generation is a very common issue that has a simple solution. Get more value about the question "What is lead generation?"
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