Colour is very important in design, particularly in web-site design. numerous shops use websites as a sales tool & using the correct colours can mean increased sales, although picking the wrong colours can mean that less users & less sales.
Understanding how colour works is really important to all designers if they want to produce a successful website. This is because different colours affect humans in assorted ways, & can influence emotions & moods. because of this your colour choice could make your users angry if you get it wrong.
Colour can also be used to direct users to certain areas of a page. For example, you may want a user to click the buy now button, which means that making Ct bold is extremely serious.
Here is a guide to how diverse colours influence & affect humans:
Red is linked with strength, fire, blood and passion. if used sparingly on a light background colour, it can be used to draw attention and emphasise.
Blue is the most frequently used colour and it can represent confidence, loyalty and royalty. the darker end often represents strength whilst the paler end can be used to symbolise fantasy and dream.
The colour green can represent feelings of durability, safety and harmony. it's also a adequate colour to use to emphasise calm and relaxation.
Yellow can be a good colour to bring attention to specific parts of a web page. It can be linked to joy, happiness and summer.
Black is a truly popular background colour as it shows off other colours really well. its associated with feeling of sexiness, style, elegance and power.
White is truly popular in design websites like interior design and graphic design. it could create a feeling of balance & space. its linked to peace, simplicity, purity and light.
Grey can be linked to respect, humility, decay & boredom. its used heavily to make shiny gradients in designing for the world wide web to give a professional, ordinary feel to a website.
Orange is strongly associated with spirituality & healing. its the colour that symbolises Buddhism & its a calming energy about it. its a bold colour that is not as bright as yellow but not as deep as red.
Orange is extremely young but also warm, stimulating & friendly. used in sites, it can also be welcoming.
Grey is a popular colour for backgrounds for web sites. like black, it is perfect for emphasising images & it creates perfect contrast between different colours.
The psychology of colour can play a huge role in creating a successful site. to subliminally create an expectation amongst the end user can be an effective sales tool. choosing colours without thought can inadvertently put users off the web site. creating combinations of colour that guide users to an end goal can generate more sales leads & make the entire user experience stress free.
