Use Technology To Create More Business Than You Can Handle
When I speak with professional salespeople I often ask them how they plan on growing their business. Almost every single one talks about increasing their prospecting and marketing to bring in new clients. But the greatest bang for the buck in growing your business comes from maximizing your existing clientele, something that only the most successful sales professionals know how to do.
Good salespeople are good with their big clients and good at prospecting, but the truly great sales professionals are the ones that are also successful at cultivating their second and third tier clients, paring back those clients that are too expensive to maintain.
While the emergence of the Internet has granted salespeople with unprecedented access to news and information important to their clients, the shear volume of this information is enough to overwhelm and discourage those who stand the most to benefit from its use. Fortunately, technology always seems to find a way to create solutions to the very problems it creates. Today, top salespeople have access to a new breed of sales tools capable of mining information from thousands of news sources to deliver just the news important to each client or prospect.
A leading player in this space is XoomCRM, makers of the Xoom line of toolbars for popular CRM and email solutions such as ACT! and Outlook. XoomCRM toolbars arm salespeople with meaningful reasons to contact their clients about the things they are about in a fraction of the time and effort it would take to perform this task manually. By integrating seamlessly with leading CRM and email tools, XoomCRM adds a vital capability to the tools salespeople rely on most to do their job. While typical CRM tools provide salespeople with important administrative functions such as contact management, note taking and reminding a salesperson ?who? to call and ?when?, XoomCRM provide salespeople with the ?what?. What am I going to talk to my customer about today?
Scott Lucas, Founder and Chief Relationship Manager, Xoom CRM. To learn more about XoomCRM toolbars (#1 downloaded customer news toolbar), you can visit www.xoomcrm.com.
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