Using Bumper Stickers To Advertise

If you are looking for a unique and inexpensive way to advertise your business, printing bumper stickers may be the tool you need. Bumper stickers have been around nearly as long as the bumpers themselves, and they continue to grow in popularity. In fact, bumper stickers have morphed over the years from oversized rectangles to all shapes, styles, and designs.

When you look at bumper stickers from an advertising standpoint, there are many reasons why you might consider them.

Advertising that keeps on moving

The problem with most forms of advertising is that they static. If you choose to advertise on the internet, the person must be on the computer and on that website. A billboard stays at that same portion of road. Even a magazine or direct mail is limited to the people to whom it is addressed. All of these strategies are static, limiting the amount of exposure your company receives.

A bumper sticker, on the other hand, travels everywhere that the car goes – back and forth down the freeway to and from work, to the grocery store parking lot, to the zoo with the family on the weekends. Anyone following the car on the road or driving past it in the parking lot could see the advertisement, giving you a much larger audience for your advertising dollar.

Easy on your wallet

Bumper stickers are inexpensive to print, and you can print them in bulk so that you always have plenty on hand. Even if a bumper sticker only earns you one new customer in its lifetime, it has paid for itself. And when you consider the number of potential viewers a bumper sticker could have, you can see how easily this form of advertising pays for itself.

Choose your sayings

Depending on the size of the bumper sticker you design, you may have room for a lot of information or just a little. However, you don’t have to write a book to get people’s attention. Keep your message short and sweet, and be sure to include information on how they can contact you – such as an easy to remember URL for your website or a phone number to give you a call. A catchy slogan or funny phrase or even an eye-catching graphic can help you convey your message even more effectively.

Get creative

Bumper stickers can be as unique as the businesses that print them. Experiment with colors, shapes, and designs to see what compliments your business the best and what portrays the image that you want to give to your customers. Above all, you want to design a bumper sticker that the customer wants to stick on their bumper – even the most cleverly designed sticker won’t help you generate business unless it is stuck and seen.

By: Frank Salsa

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Make sure your stickers create the best impression for your company. Learn about PsPrint’s stickers printing and other printing services that can help you leverage your marketing investments for maximum returns.