Using Darker Shades Of Colour In Designing For The Web
Designing web-sites involves numerous skilled disciplines from type to layout & colour. Colour is particularly prominent as it provides the first impression to the user. the correct colours can create a good user experience, while incorrect colours can have a bad impact.
To create a good website, the website designer needs to know what affect colours can have on people. people subconsciously react to colours & associate them with different emotions and feelings.
Colours don't just stir up emotions & feelings that might influence how a site is seen but they can also be cleverly used to direct users to specific sections of your site.
Every single colour that you can think of can be used on the internet these days, which means that picking the right colours can be a mammoth task. here is a swift summary of how some colours can provoke certain reactions.
Green is linked with nature, peace and jealousy. it is also a truly relaxing colour and is perfect to use for a relaxing effect.
The colour white stirs up feelings of purity, simplicity, emptiness and innocence. if used as the main colour of a site, it creates a clean and simple feel.
Blue is most commonly associated with with business sites as it's a strong colour that's associated with confidence, coldness, depression, water and peace.
The colour blue is linked with confidence, loyalty and coolness. it's the best-known colour in the world and it's used by many companies to create a feeling of strength & confidence.
Black is linked to feelings of mystery and refinement. A extremely popular colour in design and photo web sites, it can be used effectively to contrast and liven up other colours.
Green is linked to organic, nature and relaxation. The paler end of the green spectrum can be used to give a site a relaxed feel.
Grey can be associated with respect, humility, decay and boredom. it's used a lot to form shiny gradients in website design to give a professional, ordinary feel to a site.
Orange is strongly associated with spirituality and healing. it's the colour that symbolises Buddhism and it has a calming energy about it. it's a bold colour that is not as lively as yellow but not as deep as red.
Darker shades of purple can be very deep and luscious. it is linked to royalty, spirituality, arrogance and luxury. lighter shades can represent romance and delicacy. its a colour that's not really used much on sites.
Full of energy, vibrancy and stimulation, orange is a fantastic colour to use in designing web-sites. it is used to bring youthfulness to a design.
Colour's role is not just to make a website look good, it can encourage feelings & emotions from the audience. choosing colours that annoy the end user can have damaging effects on your website, while cleverly selecting can mean that the website meets user expectation.
