What are examples of this working?
The formula for a one hour sales teleclass is to have 55 minutes of you sharing your expertise and 5 minutes at the end you tell them about the product or service and how they can get it. People often offer a discount or special offer for people listening on the call.
You could be a mortgage broker who has a new product to release into the market. Why not create a teleclass called How to Avoid the 7 Fatal Mistakes Most People Make When They Buy Their First Home”. Share all the things that could go wrong and give people ways to avoid the things that went wrong for others then tell them about your new First Home Buyers Package.
You could be a personal trainer with a new program. This is a great case for a teleclass on “How to Get Fit and Loose Those Extra Kilos and Have Fun at the Same Time”. Then tell them about your Spring offer and give them a reason to join.
A Sport Massage Therapist might do a class on “How to Avoid Injuries Before Your Big Match”. At the end you will tell them about your special six week stretch program for elite athletes and offer a discount if they sign for the whole series.
Are you getting the picture here? Work out what their problem is and then match that need with value added tips and tricks and knowledge and a product or service that will fix their problem. Bring that information together and then present it in a fun and easy to follow format.
If you don’t feel confident taking the class yourself you could have someone interview you and get them to ask you questions that you respond to.
Empowering Women are currently recording a series of interviews with the speakers for their Sydney event. Are we power selling the event? No we are telling people about what makes us passionate and why we do what we do and how we help people and we are giving tips on the calls. People are getting a sense of what makes the speakers tick. It is very easy for people to get a sense of a person and why they would want to work with them by listening to them speak about their passion.
Knowledge is power and I’m constantly surprised how much I can learn from free teleclasses. In fact I would listen to at least five hours of teleclasses each week just topping up my knowledge base.
After a while you will get really good at the calls and you can start charging for the classes but never forget the value of a free teleclass. All the experts still use free teleclasses to add thousands of dollars to their bottom lines.
At Empowering Women our goal is to give women the tools they need to create and maintain their own independence, confidence and lifestyle.
Do you want to be inspired? Socialise with like minded people? Are you living the life deep down you know you deserve?
Click the XML Icon Above to Receive Audio-Video Streaming Articles Via RSS!
