Using Photos And Words To Increase Your Louisiana E-commerce Business

“A picture is worth 1,000 words” so says the popular cliché. At your Louisiana e-commerce site, however, this may not always hold true. While consumers want to see photos of the product they will receive from your Louisiana e-commerce site, there are more things to be considered.

Quality Photos
Good quality photographs are essential for building sales at your Louisiana e-commerce site. Customers want to see the following attributes when deciding to make a purchase from a Louisiana e-commerce site:

• Color
• Size
• Shape
• Condition (if an item is used or refurbished)

All of these aspects are important but some may weigh more heavily on whether or not a particular customer purchases the item you are depicting at your Louisiana e-commerce site. The value of these different types of photos will depend upon the category of merchandise offered for sale at your Louisiana e-commerce site.

Color Photos
Color photos will catch the eye of visitors to your Louisiana e-commerce site. Not all color photos are created equal, however. Neither are the monitors on which they will be viewed. If you plan to use color photos on your Louisiana e-commerce site, you may wish to include a disclaimer to tell your customer that the color shown in the photo may vary depending upon their monitor.

Photos Depicting Size
Photos used to show the size of an item may be deceiving. If you plan to use such photos on your Louisiana e-commerce site, take good quality photos and include reference items, such as rulers, tape measures, or, for small items, easily recognizable coins. Using these items will help your Louisiana e-commerce customers to readily determine size.

Photos Depicting Shape
Many items come in assorted shapes. For example, if you sell drinking glasses at your Louisiana e-commerce site, they may come in various shapes. Some glasses are round and cylindrical. Others may be square at the bottom. Some may be conical, larger at the top than at the bottom. When taking photos to depict shape, use adequate lighting and simple, non-distracting backgrounds. Here again, your Louisiana e-commerce customers may be looking for something very specific so be sure to choose clear photos where the merchandise is easily discernible.

Photos Which Document Condition
If your Louisiana e-commerce site offers used merchandise or antiques, your customers will be highly interested in the condition of these items. Photos that show damaged areas, wear and tear, fading, chips, cracks, repairs, or other irregularities will help your Louisiana e-commerce customers to make an informed decision about their purchase.

Photos PLUS 1,000 words work best
To give your Louisiana e-commerce customers as much information as possible, use photos and words. Multiple photos will give customers an idea of all aspects of the item they are considering. The more detailed the information you can supply about the product they are contemplating, the less likely they will be to return it once a purchase is transacted.

By: WALSAQ

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Written by WALSAQ.com. Copyright 2008. All rights reserved. WALSAQ is a unique live auction global website, offering buyers and sellers the ability to compare projects and pricing in real time. With company profiles, ratings and escrow service, WALSAQ makes it easy to find a company or contractor to fit your needs. If you'd like to learn more about Louisiana e-commerce visit www.walsaq.com/