Using Video To Attract Traffic To Your Website

Did you know that videos have a higher chance of appearing on the first page of search engines than text only content does? Search engines are starting to look at mixed content results for web searches. This means that when someone searches for a particular word, the search engine will bring up a mixture of text, image and video content. Google, the search engine industry leader, already does this with video results appearing on the first page of a regular search.

But just posting a video on your website is not all it takes to get your page well ranked. You must start by tagging your video with the appropriate keywords. Carry out research on the most commonly used keywords and identify the ones that you have the best chance of ranking high on.

Incorporate your chosen keywords to the video’s description, file name and title as this is the information search engines use to identify the most relevant video results. Remember that search engine bots cannot scan the content of the video itself.

Make sure your video is relevant and speaks to your target market. Videos can take long to load especially if someone is accessing them using a slow internet connection. Users may be turned off your product if they open a video only to realize that it does not contain the exact information it purports to provide.

Keep your videos short and to the point. The recommended length is anything from 30 seconds to 3 minutes but the shorter the better. People have a limited attention span and someone visiting your video page for the first time might be looking at getting a quick overview of what your business or product is about. A lengthy video can quickly lead to disinterest. The length of the video can also be a morale killer for persons accessing the video over a slow internet connection.

Whereas you do not need to have a video that is overly sophisticated, there must be a minimum set of professional standards your video must meet. You can hire a professional to help you do one. But if you are on a tight budget, you can still do a video yourself and achieve professional quality.

You need a call to action. What do you want anyone who watches the video to do? If you are running a business, you would either want to make the purchase or visit a specific section of your website for more details on the products you have. The call to action is the very reason for developing the video. Make sure the call to action is clear and unambiguous.

If you want to learn more on how your business can increase traffic go to increaserss.com and enjoy the true benefits that comes with more visitors in your business.

By: Moume

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Michael Moume is a veteran Internet marketer with stint in traffic generation and using Internet to maximize profits. For FREE Tips and Advise, go to increaserss.com