Using Voice Broadcasting Software To Create A Compelling Marketing Message

Pre-recorded phone messages have become a standard part of telephone marketing. It is not uncommon to find business owners using this cost-effective method as a means of advertising and promoting products and services. The easiest way to contact potential customers is through voice broadcasting software.

Voice broadcasting software allows you to customize recorded messages and then send them simultaneously to thousands of customers. This is accomplished through an auto dialer that can be further customized to call customers at a certain time so the message will be delivered when you choose. When recording your message, keep the following tips in mind.

You are recording this message to inform customers of something. It may be to tell them about your business or to provide information about a brand new product line. Whatever the purpose, you want to make sure you grab their attention quickly. Keep in mind your message is being conveyed via telephone so you need to interest them within the first sentence. To do this, make the first five words you choose compelling. Center them around the point of your call. For example, if your message is about how they can save money on their next purchase from your company, you might start out by saying “Want to save more than 50 percent on a great new product everyone in the family can use?” By giving them the point at the beginning, you are capturing their interest so they will want to learn more.

Once you have provided the gist of the message, prompt call receivers to press one for more information. This allows them to provide feedback and become more interactive in the call. This will also help them pay attention to what the recorded message is urging them to do instead of just giving them something to listen to while they wait for the call to end.

Finally, make sure to include information in the recorded message that will tell them where to go to take the desired action. This will most likely include a web address, especially if your business is operated solely online. Be concise with your message. Get to the point as quickly as possible. A message that is too long may cause these potential customers to lose interest. You want to keep them hooked from beginning to end, so construct your message like an ad for your company while keeping it warm and personal.

By: Charlesnf

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Automated Phone Marketing is the simple technique of using Voice Broadcasting Software to call leads and deliver a pre-recorded message that will give them details about your product, service or program and provide them with the contact information they need to call you back or visit your website. Visit us at www.stuffyourbankaccount.com