Using Zoomerang Surveys In Business

In today’s economy, targeted marketing can make or break a web-based business. Targeting the right products to the right audience with the right offer is becoming an almost scientific pursuit. In part, this means gathering data on customer preferences and behavior. Web-traffic analytics tell some of the story—namely historical patterns. Direct customer surveys tell another side—current and future preferences.

Zoomerang Customer Surveys can help businesses approach sales on a more tactical level. With timely feedback, retailers can be more responsive to the their customers and the marketplace. They can more effectively promote new business and retain current customers. Zoomerang has made the survey process easy by offering pre-built templates to fit many types of needs as well as tools for custom design. The reporting features are both powerful and simple to use. With these customer feedback tools available, businesses can eliminate wasteful improperly targeted campaigns and increase profitability.

Thanks to customer surveys, internet retailers have found that merely redesigning their websites, improving navigation and overall performance can drive sales upward. Using Zoomerang online surveys Internet Retailer has found that site improvement and optimization is a top priority for 72.9% of marketing professionals surveyed. Online retailers are also focused on making their websites more interactive and adding video, Customer Surveys and other cutting-edge features along with better home page organization.

With a more streamlined user-friendly web design, the Internet Retailer Business Surveys done have shown that 81.7% of surveyed businesses predict the latest improvements to their sites to drive a higher number of visitors and shoppers to their sites and that 76.7% expect higher sales volumes.

Using Zoomerang, Vermont Teddy Bear has let their customers sound off on new product designs. Besides being used to choose upcoming designs, the research team also analyzes the responses to estimate production quantities and improve company forecasting. SalesBrain of San Francisco uses Zoomerang to help their clients do better Business-to-Business marketing. Given their technology-focused client base, SalesBrain works frequently with Ph.D.s who are very good at technical elements, but they aren't doing the amount of homework that goes into selling a complex solution, says Christophe Morin, CEO. For this homework, SalesBrain uses Zoomerang.

Today businesses can afford fewer mistakes and online surveys help make better business decisions. As Morin notes, “Anyone who does business should realize how many opportunities there are to collect information, he says. There is no business situation in which Zoomerang can't help. It's as important on your desktop as Excel and Word.”

By: Michael Higgins

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