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Video Marketing - 3 Essential Seo Tips To Optimize Your Video

If you use videos for promoting or selling products & services online, you will find this article useful. In this article, you're going to learn how to create highly optimized videos that are loved by the search engines and get a ton of viewers.

Those new to video marketing sometimes assume that simply creating videos and uploading them will give them good results.

Although internet video is growing at an extremely rapid rate, it's not always so simple to tap into. Actually, it could be worse than that. knowing how fast and easy it is to upload video, millions of people do so everyday. burying anything recent you've submitted yourself..

The only way to separate your video from the bunch, and drive traffic to them is to optimize them. The following will show you what to do in order to increase traffic and views to the videos you submit.

1. Keyword Phrase Optimization

Although it may seem a little odd to be concerned with keyword optimization when you're creating and publishing videos. Especially considering the fact that search engines are not yet able to understand the spoken word within a video.

But you need to take into consideration the way most video sharing web sites are setup.

There's a title, a description and a filename for your video - sound a lot like the things you would optimize on a typical text-based website, doesn't it?

Below are a couple of vital things that need to be optimized with each video submission. it's important to include the keyword phrase in the following 3 places:

- The title of your video (spend a little time here to think of a good and eyes-catching title so that people get curious and want to watch it)
- The description of your video (use it early in the description, and possibly a couple of times, depending on the length)
- Video file name (the actual name of the file before you upload it)

The good news is that the vast majority of people who upload videos online don't do any kind of optimization. Therefore if you do, you could instantly gain high ranking and get on top of other videos.

2. Tagging

Tags are another place where you can use related keywords to help optimize your videos. You can add as many tags as you need, each of them can be a related keyword or phrase. This is an advantage, as trying to stuff extra keywords into the video title and description will often make it unreadable.

The best way of coming up with relevant tags is to check out your competition. find videos in the same niche as yours and copy their exact same tags..

By doing this, it is more likely that your video will be shown as a 'related video' in the sidebar, and after the other video hs stopped playing.

Researching tags in this manner is very easy to do, as the tags show up at the bottom of each video.

3. Adding backlinks

Building links to your video page is the last tip. Again, it sounds a lot like what you would do to optimize any page on your own website, doesn't it?

Similar techniques are used to generate backlinks to your videos as you would normally. examples are linking from article submissions, social bookmarking, forum signatures and so on.

Use anchor text links just like any other page, and vary them a bit so there isn't an obvious "SEO" footprint to the search engines.

When it comes to search engine optimization, optimizing a video is more or less the same as optimizing an article or a web page. If you're already experienced in many search engine optimization techniques, you should implement them in your videos as well because most of the techniques are the same. So, make sure you take action and put them to work for you.

By: Tomasz Mackey

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