Walking The Models: Tartesso Offers Great Standards For The Industry
Purchasing a new home means walking new home models. Models are often the first meaningful impression new home receive of new home builders and for many...it's the only impression they'll receive until they walk across the threshold of their new home for the first time. Models provide new home buyers with the unique opportunity to understand the builders' philosophies and compare and contrast the different features and options available through each builder. The only other commonly available method to use are drawings on paper.
Most people don't have the necessary talent required to mentally translate two dimensional drawings into three dimensional structures. This is where the model home steps into the picture. They provide the builder with the perfect sales tool. They provide the buyer with the singular opportunity to experience rather than hear about the builder's construction and design philosophies. And they offer a great foundation of finished homes for new residential communities to build upon.
Good new home sales offices are equipped with piles of paper, stacks of handouts, lists of prospective buyers, computers, the Internet, beautiful displays, murals of the finished new home community, gorgeous decorations, maps, ridiculous amounts of information about the surrounding area, and more. But all this is absolutely left in shadow by the presence of the model home next door. Some of the very best new home sales people I've ever seen in action skipped all the hoopla and directed drop-ins directly through the door on the way to the model; offering an introduction on the way in the front door. Good models sell homes.
The recent residential housing explosion resulted in many things; one of which is a plethora of choices when it comes to new home builders. The sheer number of options can be overwhelming for buyers and often leads to indecision; preventing the purchase for a reason too embarrassing to discuss further. Unless the buyer can make a firm decision pointing to exactly what they want; the builder can't give it to them. So the model home is a vital part of the process; it allows buyers to see first hand what they'll be getting if they decide to build a new home. The model home makes it much more likely that the home buyer will be aware of the small and discerning and sometimes huge and glaring differences between builders so that their decision to build doesn't come back and haunt them at a later date.
For instance take Tartesso, a master planned new home community in the Town of Buckeye, Arizona west of Phoenix. Tartesso is not only one of the newest and most well known of the area's new home communities...it is one of the most thorough. It very carefully selected seven of Arizona's best new home builders to provide a wide variety of styles, prices, sizes and options to new Tartesso residents. The variety of models amongst the seven builders at Tartesso draws people from all over the Valley. It's one of the easiest ways to discover just what you need in a new home; going from model to model all in one location to compare and contrast the available floor plans, features and options across new home builder lines.
While the buyer can fully appreciate the opportunity to easily jump from model to model, the effect it has on the models themselves is amazing. Tartesso offers some truly beautiful examples of residential architecture and interior design. With your competition so close at hand you really pull out all the stops when it comes to presentation. New home buyers are absolutely justified for trekking out to Tartesso just to check out the models. Montalbano Homes' Sales & Marketing Manager, Jonathan Baer indicated that the models are his "favorite selling tool because they're not only effective in showing what can't be said about a new home builder, but they are honest. It's hard to misrepresent something when you're pointing it out on a model. Model homes make it easier for buyers to recognize high quality construction and design."
In areas that experienced high volumes of new residential construction in past years, residents will recognize the last important aspect of the model home. They are the very beginning of the finished product. It's not only a selling tool or a buying tool. It's the beginning of a new home community. The first homes built will be the last homes sold, but they are proof that the theoretical new home community is moving towards a reality that reflects the careful planning builders talk about. Without the models, it would be nearly impossible to envision the "look and feel" of the finished new home community making it difficult to commit to the project. The mature landscaping around the models provide area residents a glimpse into the "finished" future of the community that they can focus on rather than the dirt lots that wait for the buyers drifting through the models.
Buckeye's Tartesso offers a great standard for the area's new home building industry with the variety, the planning, and the possibilities laid out clearly for all to see. It's no wonder that many use it as a means of comparison. You have to base your opinions on something and the easiest way to start is to pick a starting point and Tartesso becomes the starting point for more new home buyers every day.
Preston R. John is the C.E.O. of Larry John Wright Builder Advertising and Associate Broker of Larry John Wright Real Estate, Inc. For more information visit Montalbano Homes. Or contact Montalbano Homes for up to date information on new housing opportunities.
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