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Want To Start A Fire?
And it gets a little cool around there. So we had the fire going all weekend. And as I sat looking at the fire I got inspired by the lessons nature had to teach me that weekend. You see, I was broke at the time. Every week was a struggle just to get by. Always worrying where the next sale was going to come from. How to pay the rent. Those are days I was happy to leave behind. But I noticed a few things about the fire… 1. It starts very slowly. And it takes effort to get started. You have to chop the wood into little pieces… lay the paper down… and gently position everything so it will catch alight. And then, you have to blow on it again and again to get it fired up. Even then, unless you are an accomplished master… you can get it wrong. And then end up having to start all over again. 2. But once it gets started, something quite amazing happens. It’s impossible to stop. In fact, as we see from the many bushfires in Australia every year, it can take over the whole countryside if left unchecked. And it takes absolutely no effort to keep going. In fact, it can take many hundreds of men to stop. So what’s all this got to do with advertising, marketing and running a business? Everything! Think about it. When you first place an ad, you have no idea whether it’s going to work or not. You may, in fact, lose money, and decide to give up after your first effort. Or you may have to try 3… 6… even a dozen times in order to hit a winner (using a professional copywriter – like me – will give you a much higher probability of hitting a winner). And your returns are slow. Perhaps you’re starting and nobody has heard of you. But once you get a successful ad or sales letter… one that makes you money every single time you run it… what effort is required then? Other than using this ad or sales letter (or google adwords campaign, or flyer, etc) over and over and over again. Everything goes on autopilot, doesn’t it? And you can keep reinvesting your profits over and over again. That’s how to turn a small business into a big business… thesafe way. Yet, most people don’t even get the fire started. They give up before it starts burning (their first ad or two doesn’t work, and they throw in the towel saying ‘advertising doesn’t work’). Or they don’t know what’s working… and then pull ads which are making them a fortune. Or find a winner… and then don’t continue to reinvest in that campaign. Crazy, isn’t it? Just like with starting a fire, if you persist… it becomes so much easier… almost automatic… and requires much less effort to maintain. I remember reading a quote from Anthony Robbins about 10 years ago, which has stayed with me. He said something like “When you begin a business, you need to put 10 ounces of effort in to get one ounce of profit back. But once the business is rolling, the tables turn and you only require one ounce of effort in order to get 10 ounces of effort back. Food for thought, isn’t it? Gary Halbert, one of the copywriting greats… was famous for saying… I cannot think of a single problem a good sales letter cannot overcome And I’m telling you that you are only one ad, sales letter or promotion away from starting your fire… and changing the way your business operates forever. But how many people will persist to get their business fire burning? How many people will then reinvest by adding additional wood to their fire so it keeps burning and automatically grows bigger? How many people will educate their minds on the principles of advertising. In my experience, most give up early. So the secret to successfully marketing your business… above any idea, tip or strategy is best summed up by Winston Churchill… Never Give Up… Never Give Up… Never Give Up… Article Directory: http://www.articledashboard.com Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at www.copywritingthatsells.com.au |
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