Warning! Secret Trap That Can Kill Your Online Music Success
If you have been following my previous articles, you should know that the focus of your internet music promotion should be two things.
At least in the beginning you want to concentrate on;
* getting visitors to your website (also known as website traffic)
* building your mailing list
As you work on getting people to your website, you will be tempted to use certain techniques that will promise to give you faster results.
Some forms of promotion simply will not work for you, as a musician. Spamming may work for Viagra marketers and get-rich-quick schemes but believe me; you can only HURT yourself trying it.
Unsolicited emails will only make people hate you. And they know who sent it to them!
Traffic exchanges will get you traffic but it’s pretty much useless. Most of the people who use them are either trying to get rich quick or doing the same thing as you; getting themselves more traffic.
In other words, the people on traffic exchanges don’t care about you, your website or your music!
You may get things looking good when it comes to number of your website’s visitors and Alexa ranking.
But then comes the moment of truth. The numbers you actually care about the most may not be so good. I am talking about your sales.
What good is it to have 20 000 people on your mailing list if nobody buys or turns up to see your show?
What you should do instead is be patient. Learn how to build a targeted traffic and mailing list. Really master the basics of online marketing. You will see results and with time, you will see more money in your bank account.
People will love you for what you do and you will feel good about it.
John Essiam is a music video director and an industry professional based in the UK. You can get a free download of his eBook "How To Get A Record Deal From The Comfort Of Your Bedroom" at GuaranteedVideos.com
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