The fastest growth area in the communication arena over the next five years is expected to be web conferencing. In fact, professional expect to see growth in the 500% range. This is according to an Ipsos-commissioned e-mail survey and much of the reason for this growth can be traced to the cost-reducing benefits (e.g. travel expenses) and productivity gains (i.e. less time in airports equals more time in the office). Small businesses can expect to gain most as it allows them to pursue growth initiatives at a time when such activities might seem taboo or prohibitive.
Since business development is essential to any business's survival and success, Quote Stork Solutions, a website dedicated to consulting small and home-based businesses, suggests taking calculated growth risks. And they feel that their model of Build, Reduce, Grow allows smaller companies to do just that.
Currently, Quote Stork has an interesting approach when it comes to web conferencing:
1. Reducing expenses by taking advantage of a free trial of a leading web conferencing program. They recommend using the system first with existing clients and staff, such as demonstrating system enhancements or new features. This allows the user to get comfortable with the software and how it works.
2. Growing business through alternate marketing techniques. Quote Stork encourages its clients to think outside the box in their marketing efforts. This means putting out Dan Kennedy style direct marketing as most small businesses miss out on such opportunities.
3. Lastly, Quote Stork recommends hosting a mass meeting via web conference as a sort of "pitch" meeting or seminar. By having familiarized themselves through a free web conference trial, small business owners will have the skills necessary to provide their prospective clients with a cost-effective, value-added proposal. For example, a real estate broker looking to increase her book might host a 30 minute web conference about regional real estate trends and prospects about the future.
Quote Stork promotes Citrix Online's system when it comes to web conferencing. Citrix offers two options and both give the user the option to broadcast and share desktop operations with conference attendees. With a lot of blue chip companies opting for web conferences over traditional, central meetings, many small businesses dismiss the possibilities as too costly. Instead, Quote Stork suggests this cost-effective conference alternative benefits the small business by showing customers just how committed they are to customer service.
With the dismal headlines in the media these days, small businesses especially need to concentrate on growth initiatives. With dwindling budgets and the prospect of sales drying up, web conferencing offers a cost-effective way for small businesses to expand their reach when it comes to business development.
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