Web Copywriting - Be Specific To Strengthen The Power Of Your Copy
When you write your copy, avoid being vague. When your copy is vague, it comes across as weak and meaningless. You want to be specific whenever possible to make your copy stronger.
You may have seen many ads that claim they're the “best company.” Or that they're the “best choice.” I have a pamphlet from a restaurant that says at the top that they're the best Chinese restaurant in Marpole.
On one Web site that sells dating coaching services, it says on the home page: “As the original and most reputable dating coaching company in Vancouver, we've coached hundreds of men in Canada and internationally.” That sentence is vague and weak. (It also has too much focus on the company rather than the prospect, but that's another issue...)
Instead, they should say something like they're in the top 10 of dating coaching companies, and then provide proof of it. Instead of saying they've coached hundreds of men, they should give a specific figure, such as 200 or 300. And instead of saying “in Canada and internationally,” they should state the specific locations. “Internationally” doesn't mean much because it includes the entire world.
If the sentence is more specific, it will be stronger and more believable.
So when you write your copy, be sure to make it specific wherever you can. After you've written a draft of your copy, check it over and see if you have any sentences that are vague. Add specifics to them to make your sentences stronger. Your copy will be stronger as a result.
Want more web copywriting and Internet marketing tips?
Get your FREE 31-page report along with a FREE newsletter subscription to The Web Copy Letter at www.francislui.com/. Visit his site now by clicking on the link.
Francis Lui is a web copywriter with web technical skills.
Click the XML Icon Above to Receive Copywriting Articles Via RSS!
