Create an eye-catching header/logo. This makes an impression on visitors, much like the façade, front door, or foyer of your store.Use Cascading Style Sheets (CSS) to keep excessive code out of the way. This leaves a clean and concise interface for the search engines. If you ask for personal information via a sign up or contact form, then you need a privacy policy.
Physical address and phone number in text form on every page is a great way to associate your storefront orservice business with a geographic location. Make sure you don't skip this step. Location of business should be prominent/obvious on the page town, region or even a regional colloquialism.
Image tags use the alt attribute to configure alternate text to display if the browser or user agent does not support images. If graphics and/or media is used to convey meaning, the alternate text equivalent of the content is provided Captions are provided for each audio or video file used Use attributes designed to improve accessibility such as title and summary when appropriate Use the id and headers attributes to improve the accessibility of table data.
There's just no way around it, you must take it up a notch when selling online if you intend to make your business successful and profitable. But before you start to get the ball rolling and investing your marketing or advertising dollars in every corner of the internet, I suggest you first grab a sheet of paper and a pen to draft out your business plan. You don't need a 50 page plan, complicated graphs or even a large marketing budget. All you really need are the basics; what you are selling, how are the products created (do you make them yourself, or outsource it to another business...figure out the numbers), how you will promote your products (Banner ads, Press Releases, Sponsorships, etc.), as well as the amount of money you have to invest in advertising and marketing. Be honest with your number crunching!
Let's assume you have your products all ready to go and you plan is jotted down. Now use the information below to set yourself up for success and turn your dreams into reality. Selling Online: Building a website (clean and clutter free!) Building a presence online (promoting and marketing) Marketing to the right consumers (target those who want your products using SEO - Search Engine Optimization) Turning visitors into customers (Don't give them a reason to not buy from you) Making a profit.
Recommended sites: Google.com for searching.... Godaddy.com for domain registering ...(they also have other services such as website hosting,etc.) Wordpress, Blogger and Mybloglog for creating your own Blog Staples.com for office supplies PRDepotChicago.com for all your online PR and Marketing needs. Affordable solutions. (This is my company!) Twitter, Facebook and Ning are popular social networking sites Small Business Administration (SBA) - SBA.org Hotel.com and Expedia.com for business traveling Skype.com - Free calls over the internet to other people on Skype for as long as you like. Mozy.com - Industry-leading solution for online backup. QuickBooks.com - Accounting Solutions for professionals and businesses.
Paypal.com - Send and recieve funds securely and quickly through Paypal. Use Paypal for your ecommerce business. Google Checkout (visit google.com and click on business solutions) - Google's way to send and receive money. LinkedIn.com - Strengthens and extends your existing network of trusted contacts.
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