Website Optimisation Is Not Enough!

The emphasis should be on their and also your companies clients – basically everybody who is using a search engine. We all have one aim: to find what we are looking for easy and fast! To achieve this search engines have been developing very sophisticated algorithms.

We distinguish between 2 types: ON and OFF pages optimisation. It can be safely said that ON page optimisation is only about 20% of the total effort and the remaining 80% in down to a well organized OFF page optimization.
What is relevant to Search Engines?

1. The amount of links pointing to your site and its pages – increases credibility.
2. The actual linking text (anchor text) of these links, indication for the “value” of the link
3. The quality of the pages where these links are on

But why is off-page optimisation so important and why do search engines focused on these methods rather than OFF page optimisation?

A simple reason is that “on-page SEO” is controlled by the owner and can easily be abused in the hope of gaining an unfair advantage in the Search Engines result pages. OFF page optimisation is controlled by other mostly external sources (other website owners, online communities…) This makes it much harder to bend the rules in one single websites favor and relevancy is spread to be judged by many.

By: Anja Glauch

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