What Can The Internet Offer You Creating New Donors?

With the success of Obamas’ fundraising campaign I believe people will take another look at using the Internet as a fundraising source. And why not I ask? A lot of concepts are there for you free of charge. Your market is always available so why shouldn’t you?

With a few tips and techniques there are ways to set up a presence in the new media to attract donors for your cause.

He Changed It All

Obama’s successful use of new media to generate donations for his campaign will probably permanently change American politics. The campaign team used traditional marketing techniques like radio, TV and direct marketing effectively however they also used the net to the best of its’ abilities.

He embraced new technologies and new audiences. He undoubtedly went to a master list of voters who back the political party time and time again to generate cash, but he also went to younger audiences. The online marketing site www.thuk.co.uk followed his media campaign and says, “66% of 18-29 year olds voted for Obama which amounts to a huge majority. Co-incidentally Chris Hughes the co-founder of the social networking site Facebook, left Facebook to run Obamas’ online marketing team and together they created one of the most successful marketing campaigns to this date.”

He reached younger audiences with mobile technology, the net and using online gathering pages like facebook to get peoples attention.

New Media Appeals to All Age Groups

The same practices that Obama used for his presidential campaign can be used for charity organizations that want an effective presence online. The fact that we’ve established getting the younger audience online isn’t ground breaking. But where will you find the older audience and how can you tie them into keeping current with your website?

A recent in depth study by the Convio Group, called the Wired Wealthy has studied online demographics for charitable contributions. The baby boomers are active online and major donators to causes.

90% of the stereotypical older audiences make purchases online (58% regularly) 78% bank and pay bills online and are extremely generous donors. The report says, “give an average of $10,896 each year to various causes, with a median gift of $4,500. And they are notably wealthy. More than twenty-five percent (25%) have household incomes above $200,000 per year. More than half have annual household incomes above $100,000.”

Now that we’ve pegged your potential audience in future articles in this series we’ll look at how increase your chances of donating online the first time they visit, or at least keeping them interested and in the loop.

By: Jolian Grant

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Jolian Grant is owner and operator of www.justfundraising.comHe has over 16 years experience helping schools, churches and youth groups achieve their fundraising goals. To date Jolian has helped raise over 45 million dollars for charitable causes. Check out the justfundraising/charity blog at fundraisingideas.com/blog/