What Do Donald Trump And The Trump Network Bring To The Mlm Industry?
Donald Trump recently purchased an MLM company, formerly known as Ideal Health. Donald Trumps new MLM company is called The Trump Network and it is due to officially lauch very soon.
The network marketing industry is decades old and has created many millionaires in that time. It has also garnered itself a not-so-beautiful reputation in the minds of many Americans. Some people still do not consider an MLM business a valid business model at all.
Trumps very recent move into the network marketing industry and well-promoted launch will, without a doubt, create a new surge of interest back into this business. Today's economic conditions and jobs loss could also fuel a resurgence in the world of MLMs.
The following are four elements that Donald Trump and The Trump Network bring to the industry, the impact that can be expected and why.
Validity
Validity is "the state of being valid; sound, just, well-founded; having force, weight, or cogency". Although the MLM industry does not lack for respectable endorsements, what is lacking is an endorsement from a person whom many consider the epitome of modern-day business success. So, in this respect, Donald Trump's name and money invested in a network marketing business conveys to the world that participating in a network marketing/MLM business is a "sound, just and well-founded" decision. For many Americans that may be on the fence, giving thought to starting or restarting their own MLM business, this may be just enough to fire-up their engines.
Credibility
Credibility could be defined as - worthy of belief or confidence; trustworthy; capable of being believed; believable.
Very few personalities in America have had so much success in one industry that that success has propelled them to success in another. Governor Arnold?
Donald Trumps massive success in business combined with his success in television has made his a household name. This, by itself, will cause many people to lend a new level of belief or confidence in what has been an industry very much lacking in that area.
Exposure = Reach + Frequecy
In the world of marketing and advertising the concept of "exposure" is actually broken up into two categories. Reach is essentially 'how far your message goes' and Frequency is 'the number of times it goes there'.
Reach: to succeed in making contact with, influencing, impressing, interesting, convincing.
There is very little doubt that Donald Trump will not fail to utilize both his stature and his money to 'make contact with, impress, interest or convince' as many Americans as he possibly can that network marketing and more specifically The Trump Network, is what Americans should do to earn extra money.
Frequency
Frequency is simply: rate of occurrence. Most Americans have been "hit up" by the family member with an MLM of some sort. And many have left a bad taste. Donald Trumps venture into this industry will, in my opinion, do more than just clear out the bad after-taste that's been lingering.
The introduction of the Trump Network while stepping up the frequency by itself will also, by clearing away any bad after-taste from Uncle Joe's Opp, create a climate that welcomes an increased rate of exposure to virtually any MLM business venture.
When we step back a take a sober and unbiased look at the economic landscape today, the picture, although improving in some areas, continues to look bleak for many Americans. This is exactly why more than ONE MILLION Americans search the web every single month looking for ideas on 'how to make money from the internet'. This intense, widespread desire and need for "other" income combined with the Donald Trump and Trump Network name will most likely fuel an unprecedented growth wave in the network marketing industry.
Kirk Rau is a Principal at MLMLeadSourcePRO
He is a Dad, Husband, Friend, Performance Coach, Instructor and Internet Business-Builder
