What Happens In The Press Release Process?

After reviewing some SEO prices, you may be wondering what happens in the press release process and why it is such a pricey option. It’s important to remember that press releases are not merely SEO work, though they are often part of a full SEO campaign. A press release is a news document that is published by a third party because of its newness and relevancy to headlines. In the case of the web press release, the emphasis is on selected keywords rather than headlines.

A press release reports a major news event that just so happens to promote a company’s interests. The press release is a very effective option when it comes to getting a sudden “boost” of web traffic. Not only is your story frequently circulated by syndicates and various new portals, but it can also benefit from the lack of competition in your keyword news category. Case in point, if you have difficulty making a top 10 ranking with general SEO work, you will probably make the top 10 for a keyword news search. The backlink you receive from a press release will go a long way in moving your website up the keyword rankings.

When you order a press release, you get more than just the writing. Web marketing companies sell the story as well as the consultation with the client, which determines the angle of the press release. This is an important part of the process because a press release writing company can not bluff their way into national news. A news angle must be found, and communication between the client and company is crucial.

Research on the most effective keyword is a must, in addition to the news element. Press releases must be written just so and formatted just so or else they will be tossed away by major news outlets. The press release distribution process is another reason why the service is pricier than general SEO work. Most SEO firms will handle the distribution process for you, sending the finished press release to relevant online and print media outlets. Some companies will automatically send the press release to thousands of news outlets, whereas some will manually submit each press release, ensuring their delivery and acceptance.

Marketing companies may also monitor the press release for the full 30 days and track its success. One new trend in online marketing is that some companies permanently publish your press release on their own site, ensuring its longtime SEO value. (Most news or portal sites will empty their archives within 30 days.)

As you can see, a press release is a very valuable SEO tool and together with other proven methods, it can help you win your web marketing war!

By: Rita Auta

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Rita is a PR consultant and director of London PR consultancy PR Service UK. Her interests are PR, SEO and social media marketing. Contact Rita for press release distribution, content writing tips, linkbuilding tips and social media tips.