What Makes A Great Article? 4 Things They Must All Have - Don't Overlook!
Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site elevated rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a large number in traffic flow, there are more profits and more potential for other income generating plans as well.
But, it is not just about stuffing your site with articles; they have specific requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They should also be able to recommend your site to others.
Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and effective in making your site a profit earning and traffic overflowing site.
1. Keywords and Keyword Phrases.
An article should always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are not just simply browsing but actually looking for a specific something. When this happens, a searcher generally goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.
The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you should have articles about cars and their parts. There are lots of tools in the internet that offer service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to settle on what keywords to use and write about.
2. Keyword Density
Know that you have your keywords and keyword phrases, you must use them fully. An article must have excellent keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their subject matter for search engines to place a site high in their search results. Getting a high rank is what articles do best for a site.
Keyword density is the number of times a keyword or keyword phrase is used in an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is gone and may turn off a reader as well as the search engines. It comes off as annoying. A low number may be unnoticed by the search engines.
3. Good Article Content
Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as high-quality reading materials. Articles must be able to entertain people as well as supply great information and help for their needs. Articles must be written well with correct spelling and good grammar. If you want people to believe you, make your work good and well thought out.
People respond well to figures, facts and statistics. Try to get excellent information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you, they will trust you and your products.
4. Linking Articles
And another important thing to bear in mind. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to add in a link to your site. A little resource box with a short description of your site, and they should always be placed right after your articles that you have submitted. If people like your articles, they will likely click on the link directing them to your site.
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