Are you struggling at Internet marketing? Are you just going through the motions of trying to be an Internet marketer? Are you reading countless eBooks and watching countless videos and buying countless Internet marketing products? It might be that Internet marketing isn’t for you. That’s OK though. Not everyone is cut out to be an Internet marketer. This is what you have to decide on for yourself. But you really do need to decide this question. Once you do then you can either keep proceeding or quit wasting your time and move on to something else that you really love.
Here’s what I think the missing piece is that a whole lot of people aren’t getting: If you want to be a successful Internet marketer, you need to BE a marketer. You need to THINK like a marketer.
Why is it that so many aspiring Internet marketers fail at earning a sustainable living on the Internet? And what is it that it would take to make those people become successful? Because it seems like they’re not getting it from all the CD’s, eBooks, videos and even the seminars.
You won’t hear any of the big guru’s of Internet marketing really talking about this much, maybe because it’s so obvious. But think about it. You’ve been struggling along with all your information products and seminars and what not, figuring out all these great money making strategies all of which are designed to make you money online, but, none of which actually teach you how to be a marketer!
The reason for this is the general public does not want to be a marketer. Yea… they want to make money on the Internet, but deep down they don’t want to BE a marketer. There’s a problem with this. Trying to build an Internet marketing business without BEING a marketer is like trying to build a house without having a foundation.
So you have to ask yourself… what is a marketer? If you look up the term in a dictionary it would say that a marketer is someone who promotes or sells something. In other words, a marketer is a salesman!
But who wants to be a salesman? So maybe that’s why the term Internet marketer was evolved. It sounds a lot more exciting and mysterious. Who wouldn’t want to be an Internet marketer, doing work from anywhere in the world and making the kind of money that keeps your friends and family guessing?
So I think it’s this perception that enshrouds the “Internet Marketer” title with the mystique that it’s been given. Don’t misunderstand; being a successful Internet marketer IS exciting! But being an Internet Marketer isn’t just about being on the Internet. And it’s not all about the exotic lifestyle. What it is, is MARKETING. And marketing is all about selling.
Why do you think sales people are some of the highest paid people on the planet? It’s because NOBODY makes any money at all unless something is sold. I believe that what sets the real movers and shakers in the Internet Marketing business apart from the pack is that they are really salespeople at heart!
Sure they are all different in that they have different areas of expertise; some are software experts, while others are joint venture experts, some are copy writers, yet others are great at delegating tasks as business managers. But the common thread here is that they are all marketers.
Many of these marketers came into the online marketing business with backgrounds in sales and marketing. But that is still no guarantee that they will become successful Internet marketers. Those people will have to combine their marketing aptitude with some specific online techniques.
So you’re probably asking the question by now, how do I THINK like a marketer? The answer to this question cannot possibly be answered in this article. It would take a whole series of articles and most of you don’t want to get bogged down with this one question.
But you can start learning like a THINK like a marketer while building your online business at the same time. Short of going out and getting a sales job and acquiring real life experiences, the best approach I can recommend is that you read some books.
Here is a list of books you might consider: How To Win Friends and Influence People – by Dale Carnegie; Secrets Of Closing The Sale – by Zig Ziglar; How To Master The Art Of Selling – by Tom Hopkins. Of course this is just a few and there are thousands of good sales and marketing books out there.
These books will give you a really good starting point for building a foundation of which you too can start thinking like a marketer.
