What You Should Know When You Choosing Your Domain Name
Before you rush out and choose your domain name or name your website, you might want to consider the following points.
Your domain name is the center of your Internet identity.
What thing should you take into consideration when choosing the domain name that will represent you on the Web?
Keep it short! Although some places allow you to register a name with up to 63 characters, you have to keep in mind that people need to be able to remember it. Try to register the shortest name that your customers and visitors will associate with your Website.
Is your domain name unique? The trickiest part of choosing a domain name is ensuring that it bears no striking or passing similarity to another domain name, especially a trademarked one.
At the same time, you also have to keep the KISS formula in mind for higher recall value - keep it simple/short, stupid. Though you will have great leeway in terms of character limit, it's best to choose a shorter name because longer domain names tend to be confusing.
Make you sure that there is a distinct connect between the domain name and your business - keep unnecessary wordplay to a minimum.
As soon as the visitor sees your domain name in search results or an online advertisement, should you choose to advertise, even before he sees the accompanying text or the meta tag , he should get an instant idea as to what your business is all about. Ensure your domain name IS your website name.
Does it need to have a prefix in it? If you want to add a definitive article (the) or add a personal touch to it (my), think again if it's really necessary. Statistics show that the online audience tend to remember the most important part of your domain name and tend to ignore prefixes, especially "the". If at all a prefix is required, make sure you promote your business's domain name ALONG WITH the prefix.
Which suffix is best? If your business is very specific choose .com as your suffix.
Studies have shown that of all suffixes like .com, .org, .net, .edu, etc., people tend to associate every domain name with .com, even if they've visited the site only recently and it was .org.
Is it search engine friendly? This is the most important part of choosing a domain name. A search engine has to be able to "catch" and "highlight" your domain name in its search results. For this, you will have to work with a search engine optimization expert, who will guide you and share his instincts which will go a long way in ensuring that your domain name choice is wise, smart and business savvy. And hence contribute to your online business expansion in a big way.
Register Your Domain NOW! You must register soon unless you want to get stuck with "the-domain-name-that-no-one-wanted.net". You do not have to have a Webmaster or an ecommerce department or a Web design consultant or... Heck, you don’t even need a Web page. Just get out there and register before you loose the opportunity to get the name you really want.
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