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What Can I Do To Market My Company Through The Economic Storm?
Chris Bellamy - Founder of FirstFound: In a recession, customers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But it is well documented that a downturn is no time to stop spending on marketing. The marketing you do, however, must be cost effective. And one of the most money-savvy ways to promote your business is through Search Engine Optimisation (SEO). That is if you have a website – and let’s face it, in this day and age you really should. It is a lot cheaper that advertising in news papers or magazines and you can reach a targeted or worldwide audience for as little as £50 a month. (Depending on which company you go with and your personal requirements). SEO may sound terribly technical but the overall result is simple – it works to get more visitors to your website by improving your ranking in the listings on Google, yahoo, MSN and the like. In simple terms, it’s about getting ling-term exposure for your business. If you are going to the expense of having an online presence, you need to be seen. Research reveals that 85% of search engine users rarely bother looking further than the first page of results – as you may know from your own surfing habits. And the effectiveness of this technique speaks for its self as many businesses will testify. Article Directory: http://www.articledashboard.com |
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