What Is Geo-targeting?

Ads shown at specific locations are very powerful – the ad is relevant only for the region or city or country and so can be tailored and customized for it. The best example of this is Google itself! If you are located in India you will get a very different list of search results than you will in London England! In the case of ads, a publisher may want a specific ad for New York visitors in an online magazine. But, for all other visitors outside of New York they may want to display some other generic ad.
How do you set it up?

Load up to your ad management system each of the regional or default ads.
Start a campaign and position the campaign on a specific ad location.
Within the campaign specify for each of the ads the criteria to display them – for example, New York, USA and Montreal, Canada.
Then specify a default ad for all other locations.

How does it work?

When your ad location is reached and requested to display, the system will check the IP Address of the user for the criteria and display if possible. If not, the default will be displaye.

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By: Naor

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