With an online store, the visitor clicks to your site, looks around and, most of the time leaves without buying. This leaves you wondering what is going on. Unlike a retail store where you can see the visitor, ask feedback (without any commitment from the shopper) and you get an opinion quickly and to the point. This is not always easy online.
There are a couple of ways to seek feedback. Surveys are one way. One good service is: http://surveymonkey.com
Easy to use and set up also, free limited version for smaller sites. To get the most response you have to provide a reason for a shopper to take the time to give you information. A gift, a special report or downloadable software, something that is easy to manage and provide automatically.
The limited part is sometimes visitors do not want to give out personal details. You still want to know what the visitor does. Are they leaving right away, which pages they find most interesting, how they got there, etc? A good tracking program, will tell you this and more.
http://www.hitslink.com
Hitslink is a comprehensive program without the big price tag and can tell you exactly where your shopper came from, what links the clicked on, where they went and what interested them most. It cam also track visitors from search engines, all the way down to what purchase they made.
It is a must for any Pay per click campaign, and is very easy to set up easy tracking links just use: http://www.mysite.com?source=google-keyword-dog-news or any word that you want to get clear reports. At the same time, you do not have to log in to set up each link.
The winning report about this tool is it allows you to page the tracking link in all your pages in seconds, with a batch tool, rather than endless copy and pasting- great if you have a big site.
So, what about real feedback, from visitors. This next tool told me exactly what my site visitors wanted by simply asking!
http://www.exitsurveygenerator.com
A simple audio survey, based on a pop up exit window. Now your actual * live * visitor can tell you his or her thoughts, anonymously and quickly plus its 100% free. I used this tool and was told whom my biggest competitor was and why they were not buying from me. Really helps in increasing the conversion of visitors to sales. It being 100% free cannot lose here.
The more you can get inside the mind of your site surfer, they you can increase the chances of the most wanted response, if that's a sale or generations of a lead, it's the key to highly qualified visitors, who are looking for what you have. Getting the right visitor to your site is one thing, giving him or her * exactly * what he wants is another. Happy marketing online!
Paul Easton is a self confessed dog lover who sells Dog clothing online- The Non Glamour Clothes for real dogs- wet or dry, indoor or out. Free gifts for first time visitors Just Dog clothes .com - Dog Clothes | Dog Sweaters Dog Clothes, Clothing, T-shirts jackets and more with free shipping over $40.
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