What It Takes To Be A New Zealand Real Estate Agent

It takes a certain breed to become a real estate agent. It's a profession that some people take pride in and are highly successful at, but it can also be a demoralising and unrewarding one for others.

No specific qualifications or experience is required to become a real estate agent, but there are some attributes that are essential if you’re to make a decent living from it over a long period of time.

In New Zealand there are a number of towns and cities where you can apply your trade. However, before you consider becoming a New Zealand real estate agent, you must establish which of these suits your personality.

In the city you’ll have more contact opportunities, meaning more chances for listings and sales. However the city also has it cons. The competition is a rife and spreading your name, let alone your company in such a big area, can be a big mountain to climb. This market is more cut-throat and possibly requires a sales person with comprehensive client canvassing strategies and a natural determined and competitive nature.

Working in smaller towns and suburbs is a different kettle of fish. This market offers a slightly more relaxed approach but with that comes less potential clients. A friendly and well-respected New Zealand real estate agent is required in these areas. You must be able to adapt to an area where everyone knows everyone. It’s much easier to build a reputation but it’s just as easy to ruin it. The key thing to remember is that word spreads quickly in small towns. Being able to build and maintain relationships is crucial.

There are some attributes that are fundamental, no matter which area of the NZ real estate market you’re based. Being able to sell yourself with confidence is imperative and so is being able to sell a product with passion. You must have a warm personality with excellent communication skills, but the most important attribute to have is being able to sell something without coming across as “just another sales person”. When clients realise that their New Zealand real estate agent is actually sincere and honest and has their best intentions at heart, the more likely they are to buy from them. There’s simply no room for pushiness, arrogance or a lack of patience in the real estate game.

There’s also a lot of sacrifice. By no means is it a 9am - 5pm job. Real estate agents are mostly on 100% commission so there’s no room for complacency. Potential buyers are busy at work during the day so the only option to gather work is through evening contact. There’s also the requirement to run open homes on weekends. This can be particularly frustrating, especially if the relevant home is gathering little interest. It’s easy to walk away feeling deflated so having a strong mind and perseverance is important.

Real estate companies are always looking for new recruits but before you make your decision you need to ask yourself – “do I have the necessary qualities to become a successful real estate agent?”

By: Bruce Spurdle

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