Are you new online? Maybe you're just getting started with Internet marketing. If so, you have undoubtedly heard of blogging. Yet, you may wonder, What the heck is a blog? Blogs, or "weblogs," are somewhat like a journal in that you can write anything in it you wish. You can add video and/or sound. You can post pictures. You can do just about anything you want to do and have a great time with it.
You can have a blog hosted on your own server or it can be hosted at places like WordPress.com or Blogger.com. Yet, it's better to have your blog on your own account because then, you can do anything you want with it. You can add pictures, sound, video, banners, whatever. It's best not to get too carried away. Still a little Google AdSense is always good for a few bucks a week. What you should do is to provide great content and link to the peoducts you review so that people can further explore your recommendation. Loyal readers will trust you and be interested in what you're discussing in your blog.
WordPress is probably the most popular blog platform, and you can download it from WordPress.org, or if you have your hosting account with cPanel control panel, you'll also have Fantastico, which will install your WordPress blog with a couple of mouse clicks. But before installing your blog, do a little planning. Decide what it will be about, and then you can choose any template you wish, to make your blog personal. Templates give your blog a new face, and there are thousands of free options for you to select from. Some will suit your purposes better than others, so that's why you should have in mind the type of blog you want to have. But when you select a template, be careful that it works in both Internet Explorer and Firefox browsers. Internet Explorer can do some strange things when you optimize your blog.
Once your style is set, you'll want to apply for a Google AdSense account, and when approved, put up some ads. You can find WordPress templates that already have the codes installed. You just have to change the User ID number to make them specific to your AdSense account. So, if you intend to use AdSense, keep this in mind when choosing your template. Don't expect to make a fortune overnight, but you will start to see AdSense revenue as the traffic to your blog increases.
The thing is that you should have fun with a blog. Stick to a theme, though. For example, if you have a blog about cats, don't try to stick an ad for an information product into your blog, unless it's an info product about cats. You'll upset your readers.
The greatest thing about a blog is that you can really drive traffic back to your main website from it. In my next article, I'll show you ways to make this happen.
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