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What The Obama Administration Can Teach Your Non-profit Organization
Obama decision to decline public financing was completely strategic. Candidates running for presidential office in the states can decline public financing. Most spend from their parties’ coffers but if both parties decide to do that then a spending limit is enforced. The federal system donates $84 million in taxpayers’ money to the two parties but restricts them this number for advertising and equalling purposes. Although Obama went back on his word to avoid using public financing but as yahoo news reports this was key to him being able to “If Obama’s campaign keeps up the pace of small online contributions — both from new and returning donors — and is able to win donations from supporters of his vanquished rival, New York Sen. Hillary Rodham Clinton, it’s estimated he’d be able to raise as much as $350 million. That amount would allow his campaign to implement an unprecedented 50-state strategy…” Obama’s tactics were to ask for donations from smaller donors over the net. Since political donations in the states are capped at $2,300 most of Obama’s financing for his campaign came from repeat and smaller donations. Most of these funds have been raised through the internet but his team also personally contacted past donors through calls and letters. The importance of this again shows how it is critical for non profits to have a master donor list. These people believe enough in your cause to want to stay in touch with your progress. Non profit organizations and schools can go to these lists yearly for contributions. If you keep care of them by keeping them up to date with letters through the year of the progress and how their contributions are helping improve and change lives they can become staunch supporters of the cause. A simple letter sent periodically through the year telling them of upcoming projects, accomplishments and meetings will create excitement and motion for your campaign. One way to start and grow your master list is to start small. Get people to make donations of $5. Some figure that they can give easily. Put some kind of timeframe on it or extend the period of giving over several weeks. Start a campaign like a “Sundays in May” giving campaign or something along those lines. Small and continuous are the key concepts here. Article Directory: http://www.articledashboard.com Jolian Grant is owner and operator of www.justfundraising.com.He has over 16 years experience helping schools,churches and youth groups acheive their fundraising goals. To date Jolian has helped raise over 45 million dollars for charitable causes. Check out the justfundraising/charity blog at fundraisingideas.com/blog/ |
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