When To Use Brand Name Products

Utilizing brand name products in your promotions gives you the great chance to leverage the marketing efforts of the world's most recognized brands. Your company can piggback on the success of brand names like Nike and Titleist simply by branding your image on their products. Associating your name with these products can yield high returns in name recognition and brand development for your company.

The key to using branded products successfully is determining which promotions would be best suited for them. ePromos is not only your source for the best known brand name products, we also consult you on how to best use these products.

What brands does ePromos carry?
ePromos customizes products from a large assortment of brand names in all product categories. From golf and corporate apparel to gifts, food, bags, travel and office items we feature top brand names in every product category at wholesale prices.

When to use brand name products:
They work best for consumers who know the power and prestige of the specific brand you're offering them.

Promotions to impress - If you are trying to make a good impression on prospects, a brand name product will go a long way to winning them over and the recipients will be reluctant to throw away promos which they know have value.

Great deals on popular products - You can give away great quality products with ePromos which has special deals if you buy in bulk.

Rewarding upper level employees - Brand name items give you the opportunity to reward your employees with something more memorable and valuable than cash. If they have seen the products in the stores than they know they are receiving something of value and quality.

When they might not be the right choice:
When there is no brand name - Some promotional products, like stress balls, aren't associated with brand names.

When the goal of your message has little to do with brand name appeal - If the success of your promotion is based on the creativity of the item, the idea you're conveying may be more important than the brand of the item.

When cost is an issue - you may have to sacrifice the brand name to put together your promotion on the budget you have available. While quality is important, it is worth mentioning that many non-brand name apparel items are made in the same factories as brand name products and use many of the same materials. ePromos is dedicated to delivering only quality products of all types, branded and non-brand name.

If the brand has similar products to yours - While you may think a brand manufacturer only produces the product you are using for the promotion, you should ensure that they don't supply other products that compete with yours.

By: Mark Yokoyama

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