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Who Is Killing Your Business?
I should admit from the very beginning I believed in that ferry tail story told by Google: spend more money, buy more visitors. I spent thousands of dollars on advertising on Google, AdBrite and some others internet monsters. The more I spent the more frustrating I became. The return on invested money was negative all the time - I spent more than received from the visitors. I understand that when you pay about $1 per click you expecting some valuable visitor who is really interesting in your offers. The truth is that most of those who click on your advertising have no idea and no interest in your products. Virtually all of the money I paid to Google - wasted for nothing. There is one simple but powerful rule from professional advertising - You must reach the audience at the lowest possible cost. This is obvious that I was looking for another, more trustful way to advertise my website. My goal wasn't to bring just some visitors, but instead to bring real buyers, those who want to spend money. This is not a secret that the real king in the internet is content; so eventually I realize that. And thanks to God I found Sitesell, a company which helps those who is looking for organic traffic from search engines. They saved me literary months of work time, otherwise would be spent on research; and they are saving me thousands of dollars each and every months otherwise would be spent on advertising. I glad to write about those guys, they are really remarkable. I found on my own the simple idea that relevant content helps bring relevant visitors from search engines. The beauty of this idea is that all the visitors coming for free; you have no worry that you are paying for someone's pure curiosity. But there were few questions I couldn't understand on my own. What was really important for me, how to become visible on the first pages of the search engines instead of 10th-15th page. Another problem I had, how to bring very narrow flow of visitors who really want the products I have on the website. Of course they helped me with both those questions, as well as some others smaller but valuable. Once I counted that on each dollar spent with this company I'm getting about $100 return. Can you say the same about spending on Google? What about any other PPC reseller? I can't say that I went too far from Google, but now Google brings all the visitors for free and that make me more confident about my business. Even when I have a bad month and sell not too much, my expenses are close to zero. I strongly recommend you include Sitesell in your new online business strategy. Article Directory: http://www.articledashboard.com Edward Davis has a consulting agency and provides his client's stories. The company mentioned in this story is Sitesell (bit.ly/9HVecc). |
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