Why Content Is King, And How To Write Royal Content

If you work in digital marketing, you will have heard it said a million times before - Content is King.


This is one of the most basic rules of SEO, but one that cannot be emphasised enough. The benefits of creating and growing quality content on your site are numerous. If you want to create more content on site, but have trouble convincing your team, clients, boss or anyone else, here is a list of great reasons to back you up.

1. It grows the size of your site, improving your reputation and trust with Google
2. Good content creates incentives for people to visit your site, increasing traffic.
3. High quality can mean natural growth in links, as people discover and link to your valuable content or tools.
4. An ongoing content strategy means new and/or changing content on your site, which means your site remains fresh, which is beneficial for Google.
5. Lots of content on a subject helps your company to appear as ‘expert’ and trustworthy.
6. More content, means more opportunity for embedded keywords, which are used in SEO

So, for the sake of your brand, rankings and customer experience, make sure you stick to an ongoing content creation schedule - one of the best ways to keep your website healthy. To make sure you have the best content possible, make sure you follow the Seven Royal Rules below as well:

1. Triple-check your spelling and grammar. Get this basic thing wrong, and you appear unprofessional, and who wants that?
2. Conciseness - Although content is king, balance volume with practicality. Don't hide your great ideas within mountains of content.
3. Avoid keyword stuffing, while you will want to put relevant keywords in your content, don't go overboard! It can be discounted by Google, and will most certainly be disliked by your reader.
4. Use structure where possible - headings, bullet points, etc.
5. It might be obvious, but like any journalist - put your most important facts at the top of the page. Assume people aren’t going to read the whole thing.
6. Use description. If you are talking about your flower shop, be descriptive - our fresh flower shop, our North Sydney flower shop, our discount flower shop, etc.
7. Emphasis - don't overuse bold, italics or underlines - while good for SEO they look spammy and off-putting. Similarly for exclamation points and question marks, don't use lots of them in a row!!!???!!!!!

These two lists are a great, basic resource for the how's and why's of good content writing for websites, whether you want to do it for SEO or not.

By: Tracy Mu Sung

Article Directory: http://www.articledashboard.com

This article was written by Tracy Mu Sung for Moomu Media, a Sydney SEO agency agency which also offers other online marketing services. For similar articles, please visit our digital marketing blog.